We are ABC License Company.

California Liquor License Consultant isn’t a job peddled by many guidance counselors, but we could argue that it should be.

We do this odd and wonderful work because we love what you do. We enjoy perfecting applications, it’s true. And we get great pleasure from successfully negotiating your later close times and wrangling the Alcoholic Beverage Control investigators with our savvy and charm.

Because ultimately, the California restaurant industry is a vibrant world to spend our days, and we wouldn’t have it any other way.

Chef, GM, Beverage Directive, Sommelier, we are beyond pleased to make your acquaintance.

  • I’m Carrie Peters, Owner, Founder, fixture at your restaurant.

    I have done this work exclusively for over 20 years.  First in the excellent legal firm of Hinman Carmichael, then Farella Braun + Martel, and finally on Maiden Lane at Haas & Najarian. I realized several years ago that I could bring this quality of service to restaurateurs and bar owners without bogging them down with the excesses of working with a law firm.   So in 2012, ABC License Company was born, and I am thrilled to know and assist so many inspiring culinary businesses in the great state of California.

    I was born in Southern California and grew up in the agricultural oasis of the Sacramento River Delta.  Summers during my college years were spent working in my grandmother Josephine’s Los Angeles Italian restaurant, Barone’s.  She was a glamorous and formidable woman, and she taught me the value of paying for great service and going for what you want.  With this experience, combined with my youth spent in farm country, I could not help but be passionate about food– every aspect of it.  This industry is in my blood.

  • I'm Jemma Jorel Lester, Director, Wine Enthralled

    Growing up in the beautiful Hudson Valley of New York State, I have early memories of the flavors, textures, and origins of food, as we were situated in the heart of some of NY’s best farmland and across the Hudson River from the Culinary Institute of America in Hyde Park. From dinner at the legendary Ship Lantern Inn (where I was called ‘Lil Sweetheart as a toddler by the career waiters who STILL work there) to my father’s lifelong quest to make the perfect Hot and Sour Soup, I was constantly stimulated by food and hospitality. My family has always expressed love through food, and it early became a language I revert to with loved ones as well.

    I’m fascinated by the entire process, from farming to preparation to pairing, and I do not take the quality offered in our innovative Bay Area for granted. I love being involved in all the magic that happens here. The liquor license process we manage allows great food to be made and employs some of the most interesting people imaginable. Every client we assist gives me renewed hope in human ingenuity. And, let’s be real, I have yet to find a problem that chilled Mosel riesling doesn’t *significantly* improve.

  • I'm Paola Hurtado, Associate, OCD before it was cool.

    As Carrie maneuvers bureaucratic red tape, I assist her with preparing precise applications on behalf of our clients. Before joining Carrie, I studied at the Academy of Art University in San Francisco and worked under a world-renowned publisher of limited edition artists’ books. I enjoyed indulging in the meticulous nuances of operating a vintage Vandercook letterpress. An artist by nature, I have the ability to see the big picture and the discipline to focus on the details. I constantly push the boundaries of creative thinking to drive at the most thorough and organized approach to every project.

    I was born in Curitiba, Paraná in the south of Brazil – a place that is known for its botanical gardens, sophisticated population and unparalleled infrastructure. The technology industry lured my father to the Silicon Valley allowing us the opportunity to live throughout the San Francisco Bay Area. I settled with my husband in Oakland – strategically located in the heart of our clientele – where I am delighted to sample a harmonious blend of cultural diversity, delectable cuisine and captivating nightlife. This love affair isn’t a fling.